Analyzing news articles can be helpful in drawing insights into how online platforms/news agencies are portraying a brand/product(s). So it’s essential information for any brand to understand and act upon. Keeping up to date with new trends/innovations/launches etc can be hard as it involves going over multiple articles on a daily basis. What if we provide a bird’s eye view of what’s new and the details surrounding it? Bewgle does exactly that!
In this article, we analyzed news articles to get answers to the following questions that most brands have:
- What’s new in the X industry?
- For this analysis, we took X as the mobile phone industry.
- How is my Brand/Category portrayed on News Platforms?
- We took Samsung Phones as a Category
- How is my competitor portrayed on News Platforms?
- What’s new in the X industry?
Before we jump into finding answers, let’s try to understand the nature of the data that we have on our hands.
Characteristics of “News Article” Data
- Fact-based: Based on interviews, research, explanations, analysis, or reports
- Personal opinions are mostly excluded
- The language used is sophisticated
- Made up of multiple paragraph(s)
Now that we know the kind of data we have, let’s find out how we can find answers to our questions using Bewgle’s NLP Platform.
Hey Bewgle… What’s new in the Phone Industry?
The pressing question of every brand today is to understand and keep track of the new happenings in the industry they are in. Bewgle’s superior NLP tech helps in solving this problem by analyzing thousands of articles. Here is an example of it.
These were the key news summaries of 2 days worth of data from news articles about Pixel and Samsung Phones.
- Green indicates that the summary was positive and red indicates negative.
- Detailed snippets for all of the above summaries are also available to understand if we must deep dive.
Brand Monitoring
It is always important to keep an eye on your brand and category of products for online reputation. Brands would love to maintain a healthy reputation to position themselves in the market. Bewgle can help do this by looking through multiple content types including Reviews, Articles, Blogs, Chats, etc.
Some of the features offered by Bewgle include but are not limited to Topic detection, Topic scoring, Deep understanding of topics, Improvement and Endorsement ideas, etc. All of these features can be used to analyze news articles and help understand how the brand is portrayed on news platforms.
The below results are based on a couple of days’ articles that covered Samsung phones:
These are the most talked topics in the articles about Samsung phones.
Topics clearly help brands to know whether their new Products/campaigns are being talked about in the market. As expected, the sentiment was mostly neutral indicating that the data was less opinionated.
Bewgle also provides a deep understanding of each of the topics, which includes the context in which the topic was used, what is the trend of the topic etc.
The above image shows how Samsung as a brand can improve on a few of the issues mentioned.
Competitive Monitoring
Monitoring your brand health is great. However, understanding how your competitor is performing is critical to get ahead of the competition. Analysts can use the above features to understand what kind of topics are being talked about and their sentiments, what are the brand’s positives and negatives in a given period of time, what are the new plans of competitors and much more. Besides these, Bewgle also provides a comprehensive topic comparison for products, categories and more.
Hurray, we have got the answers to the questions we had at the beginning of this blog. In the same way, Bewgle can help solve even more complex problems using a variety of data sources. If you think this is interesting and you want to solve the mystery of data, please drop us a message here at info@bewgle.com. We look forward to connecting with you.
